Coach welcomed media and social media personalities to Coach Play Ipoh on 14th June 2024. Located at Silverlakes Village Outlet, Coach Play Ipoh is the newest in a series of global Coach Play experiences of immersive concept stores that blend the house’s New York roots with the distinctive charm and character unique to each location.
With the wonderous and imaginative landscape of summer camp, guests enjoyed and experienced the interactive space that encapsulates the Coach’s spirit of playfulness and community. Guests were given the opportunities to explore the unique retail space and discover Coach ready-to-wear, leathergoods and accessories uniquely curated for the experience that inspire confidence and authentic self-expression.
Adding to the air of excitement, guests also savored iconic American bites like soft serve and enjoyed coffee, tea and signature Coach hot chocolate from the first Coach Coffee Shop in Malaysia amidst the vibrant atmosphere.
Guests participated in alfresco games and activities such as cornhole, table tennis and bocce ball, as well as immersing themselves into the photo moment areas featuring a vintage car and a campsite fire-pit. Guests also engaged in a fun digital game surrounding Coach Play Ipoh where they could win a set of limited-edition stickers.
Coach Play Ipoh opens daily from 10.00am to 10.00pm and is located at No 1, Persiaran Silverlakes, Silverlakes Village Outlet, 31000, Batu Gajah, Perak, Malaysia.
