Coach unveiled the fourth chapter of “Find Your Courage,” starring Coach Family member Camila Mendes, following the campaign debut in February featuring Lil Nas X.
The newest exploration of The Courage to Be Real, Coach’s purpose grounded in inspiring people to express the many sides of who they are, the campaign follows virtual human, model, and digital creator imma on her journey to find her courage with the help of the Coach Family, with each episode representing a lesson in courage she learns along the way. In the fourth chapter of Find Your Courage captured inside an immersive virtual floral world of daisies where courageous self-expression is always in bloom, imma meets with Camila Mendes where she learns to keep evolving and love every version of herself.
The campaign spotlights the Quilted Tabby shoulder bag explored in new floral motifs—the newest expression of an archival 1970s Coach design—crafted with quilted plush, ultra-soft nappa leather and finished with the house’s signature hardware for an iconic touch.
The Coach 2024 Spring collection including the Quilted Tabby shoulder bag is available at Coach store locations and online at https://malaysia.coach.com/
