After eight years of formulating, re-formulating, and embracing every delightful trial-and-error along the way, Aesop unveils its first cream-based body cleanser: the Eleos Nourishing Body Cleanser – a product that redefines what it means to cleanse, comfort and caress the skin.
True to Aesop’s meticulous, efficacy-led philosophy, this isn’t your average body wash. Created in the brand’s Melbourne laboratory, Eleos is the result of a quest to craft something that feels as luxurious as it is functional. Think creamy texture, soft lather, and a formula that doesn’t just clean – it restores, hydrates, and leaves you smelling like you bathed in an apothecary garden.
A Formula With Soul – & Science
Unlike Aesop’s signature gel cleansers, Eleos is an emulsion-based dream: rich, delicate, and purposefully designed for dry or sensitive skin. Packed with emollients like Shea Butter, Jojoba Seed, and Vitamin E, it glides over the body like silk, leaving the skin soft, supple, and subtly scented with notes of Cedar Atlas, Patchouli, and Clove Bud.
According to Samy Hamada, Aesop’s Director of R&D, “We knew from our experience with facial cleansers that drier skin types crave gentle yet effective cleansing – something that comforts without compromising. With Eleos, we wanted to bring that nurturing sensibility to the whole body.”
More Than A Product – It’s A Performance
To celebrate the launch, Aesop choreographed an entire dance piece led by Nayoung Kim of the renowned Tanztheater Wuppertal Pina Bausch. The performance, which forms the soul of the campaign, transforms the act of bathing into an expressive, joyous ritual. Five dancers prepare backstage before their show, only to find their spotlight in the shower – dancing, splashing, and turning cleansing into poetry.
Inside Aesop stores, this theme continues. Look out for flowing water installations, sculptural showerhead displays, and steamy setups that transport you into a world where the mundane becomes magical.
Aesop Eleos Nourishing Body Cleanser is now available at Aesop signature stores and online. For a limited time, every purchase comes with a complimentary lilac cotton bag – while stocks last.
