Grammy award-winner John Legend teamed up with director Mishka Kornai to capture close-ups of diverse women of all ages, ethnicity, shape and size looking into the camera through a one-way mirror, and hence, looking at the viewer while looking at themselves.
There are tons of moments that stand out, but among the most moving of the images is an older woman who sobs as she reveals the results of a mastectomy.
In fact, there is also a companion documentary created in conjunction with the music video and it explores the different stories behind these women featured in the music video, titled When I Look In The Mirror. Together, they will act as a platform to raise awareness and increase engagement in the #OperationGirl Charity Challenge.
“We live in a world where egregious injustices occur regularly against girls and women. We have a responsibility to take action and disrupt the conditions that allow for such tragedies to occur,” Legend said. “Through #OperationGirl we hope to amplify the voices and impact of the many organizations doing great work on behalf of girls and women.”
The campaign will bring together the best organizations in the world focused on empowering, educating and protecting the rights of women and girls. The Challenge is a concerted response to the violence, oppression and inequality women and girls suffer every day all over the world.