With some of the best football teams in the world battle it out to the UEFA Champions League Final, Heineken has announced the launch of the ‘Heineken Ibiza Final‘ campaign to celebrate its seventh consecutive year sponsoring the UEFA Champions League (UCL).
The campaign is taken to another level by rewarding fans with the chance to watch the screening of the UCL finals in the world’s party capital – Ibiza, Spain!
Futhermore, Heineken Ibiza Final is set to bring together the best of football and the of music in one spectacular night to create an unbelievable VIP experience.
Fans can engage with the Heineken Ibiza Final campaign via social media activity or from on-pack and in-bar to be one step closer to this incredible once in a lifetime prize! As the campaign reaches its climax, fans will have to display their skills with the help of some charm, imagination and inventiveness to be rewarded with this ultimate football experience.
Jessie Chuah, Marketing Manager of Heineken Malaysia said: “Seven years on and we still feel immensely proud that the world’s most prestigious club football tournament, the UEFA Champions League, is sponsored by the world’s most international beer brand, Heineken. This year’s campaign has plenty of excitement, with a few surprises along the way, so we really do hope consumers enjoy the ‘Heineken Ibiza Final’ campaign as much as we have when we developed it”.
The Heineken Ibiza Final campaign will go live from 1 – 20 April 2013 online at Heineken’s Facebook page (www.facebook.com/Heineken) and at all participating Heineken outlets in Malaysia.
