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Home Fashion Trend Report

A Captivating #TUMI19Degree Experience At Pavilion Kuala Lumpur

by Nad Dardin
May 18, 2017
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Drawing inspiration from the fluid elements of nature and exacting lines in architecture intersect, TUMI’s 19 Degree case boasts a strikingly modern design with fluid, precise contoured angles set against meticulously-crafted aluminum.

In creating the pinnacle of travel gear, TUMI incorporates 19 game-changing features in the bold 19 Degree design including TUMI’s patented X-Brace 45® telescoping handle system, personalised monogramming and dual-spinning recessed wheels for effortless maneuverability.

Since its launch, TUMI’s 19 Degree collection of aluminum and polycarbonate (PC) luggage has become a travel staple for every style maven on the go.

At the Pavilion Kuala Lumpur mall activation, guests discovered how the 19 Degree collection effortlessly fuses breathtaking design with unparalleled innovation through a series of interactive areas that invite exploration and discovery from May 8 – May 14, 2017.

Upon arrival at the Pavilion Kuala Lumpur 19 Degree activation, guests were greeted by a sleek product display showcasing the 19 Degree aluminum and polycarbonate collections in a sophisticated array of classic hues and vibrant seasonal colors.

Completing the visually striking presentation is a larger-than-life chessboard with Silver and Black 19 Degree silhouettes displayed as opposing chess pieces.

To showcase 19 Degree’s unparalleled innovation, guests can visit the enclosed Experience Room, which shows a 3D projection mapping video displayed onto a 19 Degree travel case. The exhilarating audiovisual journey whisks visitors away on an adventure through beautiful destinations with the 19 Degree case as a focal point.

Outside the Experience Room, guests enjoyed a feature wall displaying spectacular travel shots taken by high profile KOLs from across Asia including Kedaz, Tara Milk Tea and Jarred Seng traveling with their 19 Degree cases.

Lastly, an interactive game area invited guests to pull a giant lever to a 19 degree angle. Guests who move the lever to accurately display a 19 degree angle stood a chance to win a TUMI Key Chain if they post photos on social media with the hashtags #TUMI19DEGREE and #TUMIMY.

Equally stylish and lightweight, the PC assortment is offered in silver, black, copper and glacier (among other tones), in the full range of carry-on and check-in sizes.

For more information on TUMI, access here.

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