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Breast Cancer Awareness: The watch with a cause

by Lainey
September 14, 2011
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In conjunction with the Breast Cancer Awareness Month (BCAM), Swiss luxury watchmaker, Movado, has recently shown their utmost support by unveiling the 2011 Movado BOLD Breast Cancer Research Foundation Watch.

The company, founded in 1881, has decided to use their iconic watchmaking skills for a good cause. Movado specifically designed the 2011 Movado BOLD Breast Cancer Research Foundation Watch to help promote awareness and help support the fight against breast cancer.

It comes with a black stainless steel case (TR90 composite material) and a scratch-resistant K1 crystal. The “pull factor”, however, is the endearing signature dot sparkling with pink crystals that sit within the dial, complimented by matching berry hands and outlined in berry (including a black leather strap lined in a matching berry hue).

Every watch comes packed in a case-back that carries a BCAM ribbon motif. And USD50 (RM145) of every sale of the 2011 Movado BOLD Breast Cancer Research Foundation Watch will be donated to the Breast Cancer Research Foundation.

The beautiful timepiece will be available at all Movado boutiques and select Nordstrom, Saks, Bloomingdale’s, Macy’s, and Tourneau stores nationwide for USD350 (RM1,015).

For more information visit their website.

BCAMBreast CancerBreast Cancer Awareness MonthFashion & BeautyPink Ribbon
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