Fundamental to Longchamp’s heritage and DNA, Paris has always been a key element for all its recent campaigns. The vision presented here is of a modern, vibrant city, whose elegant perspectives and golden stone serve as a graphic backdrop to the fashion imagery of the campaign.
Le “Queen of cool” Freja Beha Erichsen brings her signature nonchalance to the visuals, styled by Géraldine Saglio, as she models stand-out pieces from the Longchamp Fall 2017 collection. Top fashion photographer, Angelo Pennetta, shot visuals for the campaign.
The spotlight is turned on the season’s star bag, Mademoiselle Longchamp, an on-trend satchel in supple calfskin leather with sporty perforation details and a double strap for hand, shoulder or cross-body wear. Also featured, alongside key ready-to-wear pieces in leather, including stretch pants and a patent aviator jacket, is Fall 2017’s second new bag, the elegant Longchamp Madeleine, with its top handle, wide flap and emblematic bamboo clasp.
‘Liberté, Spontanéité, Sensualité!’, the Longchamp Fall 2017 print campaign, comprising both single and double-page spreads, as well as a variety of outdoor formats, will break worldwide from mid-August 2017.
The campaign will be followed in early September by a film from French director Thomas Lachambre, to be released on social media and online.