Adidas returns with the new PureBOOST DPR, a unique new design that features a number of interesting details and technical features that create a next-level aesthetic, which will definitely step up your urban running experience.
The new trainers come rocking with a one-piece engineered circular upper and the heel fit counter system that aims to enhance support for the foot and the Achilles, made exclusively for runners who dare to conquer the concrete jungle with their robust attitude, enabling them to truly ‘feel’ the streets like no other.
When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners in dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.
The shoe’s key features include one-piece engineered circular knit upper, Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside, providing comfort no matter the route or obstacle. The new soles also offers a wider forefoot design to provide a more stable platform that tailors itself in the pivotal moments of transition when running over varied urban surfaces and around corners.
Meanwhile, the stretchweb outsole enables a smoother and more flexible ride, working in harmony with BOOST, the ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground, to unleash a runner’s full potential.
Priced at RM699 each, The Adidas PureBOOST DPR will be available on Adidas Shop and in stores nationwide from 18th May onwards. For more information, follow the conversation at Adidas Running on Instagram or Facebook.