This Chinese New Year, usher in the year of the Rooster with Zalora‘s exclusive festive collection!
Ahead of the annual Spring Festival celebration, Zalora, Asia’s online fashion destination, launches its third Chinese New Year collection with a bigger range of modern festive wear for the fashion forward women. With over 200 styles, there are plenty of options available to suit different preferences and styles. Be fashion-ready for the upcoming holiday celebration with an early festive shopping at Zalora.com.
Zalora’s exclusive 2017 Chinese New Year collection exudes femininity with a focus on soft and contemporary aesthetics that are driven by a sense of romantic nostalgia – a twist from previous year’s bold and vibrant collection. Dubbed as Modern Romantics, the exclusive collection is filled with light and delicate pieces adorned with fine details like layers, ruffles and flare sleeves on soft shapes and modern silhouettes.
Sheer chiffon in powder pastel shades and delicate feminine fabrics like soft laces are key fabrications of the collection. Featuring a mix of jumpsuits and rompers in spring floral prints, off-shoulder dresses, and versatile separates fans of Zalora will have plenty of options to choose from for their festive wardrobe.
In addition to the auspicious red, the colour palette for this year’s celebratory collection is a combination of classic neutrals, shades of blue as well as one of the season’s hottest colours, dusty pink.
Rayne Reed, Head of Private Labels of Zalora Group commented, “When designing the collection, we were inspired by the mood of Chinese watercolour paintings, the style of traditional paper cutting, and romantic florals. We included on-trend details such as light layers, romantic ruffles and lace into modern silhouettes,”
“The iconic Qipao shape is reinterpreted through updated cuts and feminine fabrics – metallic lace as an example – to bring a sparkling freshness to the collection. Exclusive prints, metallic lace and auspicious colours play a major part in setting the mood of the season, including jewel tone reds, glimmering gold, powder pastels.” he continued.
The Zalora 2017 Chinese New Year collection is available on sale exclusively in six markets in Asia – Singapore, Hong Kong, Taiwan, Malaysia, Indonesia and the Philippines. Prices for the collection ranges from MYR59 to MYR229 per item.