Covid-19 may have taken the shine off celebrating the Festival of Lights last year, but the grand event is set to make a joyful comeback this year.
Recognizing jewellery as a significant element of the Deepavali celebration, Malaysia’s premier homegrown jeweller, HABIB, offers an array of dazzling collections that can cater for the festivities, in line with their campaign theme this year, HABIB Goes Bollywood.
With Deepavali fast approaching, HABIB is inspired by the vibrant and captivating Bollywood style. Symbolizing the triumph of good over evil and light over darkness, Deepavali or Diwali is celebrated by millions of people across the world, including Malaysian Indians, with gold being a fundamental feature of the Indians’ worship and tradition for thousands of years.
Dhanteras, which marks the beginning of Diwali, is also one of the most auspicious days to make major purchases, especially for new, shiny items including gold jewellery.
For the HABIB Goes Bollywood campaign, Neha Verma, Miss Universe Malaysia’s third runner-up and Miss HABIB 2020 serves as the face of the campaign, which highlights bold colours and festive jewellery trends, including stacked bangles, layered necklaces and statement diamond pieces.
Gifting is also another important tradition during Deepavali. With more and more people realizing the value of gold investment, gifting gold and diamond jewellery makes a great option.
As part of the campaign, HABIB is highlighting unique designs from its Oro Italia 916® collection, as well as its line of exclusive diamond sets and pieces. The Oro Italia 916® jewellery line is available in multi-colours of 22K yellow, white and rose gold; while the exclusive diamond collection is adorned with a variety of diamonds all set in 18K white gold.
For more information on the HABIB Goes Bollywood campaign, please visit HABIB’s website at www.habibjewels.com or follow its social media pages on Instagram (@habibjewelsofficial) and Facebook (@HABIB).
