Is it a pen? A paint brush? A sketch pencil?
It’s the new and improved eyeliner by Shu Uemura, the Calligraph:ink.
Inspired by the art of Japanese calligraphy, the brush is designed to give you the utmost control and accuracy. Whether you’re a fan of super fine lines or bold lines, you will find that the Calligraph:ink is extremely easy to manoeuvre and gives you the blackest lines and a lasting finish.
The Calligraph:ink comes in sleek, black barrel, and it’s improved formulation allows it to dry faster and last much, much longer (up to 18 hours!). What we really love about this eyeliner is that it’s refillable, so all you have to do is buy a new cartridge, instead of buying a new eyeliner every time. It’s cheaper, and friendlier to Mother Earth too!
To spice things up, Shu Uemura set up three different booths at the launch, a make-up booth, a tattoo booth, and a Chinese calligraphy booth; where all of them used nothing but the Shu Uemura Calligraph:ink liquid eyeliner to yield the desired results. They also collaborated with doodle artist, Dududedoodle, who produced four sketches using just the Shu Uemura Calligraph:ink. There are really no limits to what you can do with it.
So whether you’re a professional or a rookie, the Shu Uemura Calligraph:ink has made eyeliner super-easy for you to get those intense black eyes. You can purchase it now at a retail price of RM 68.90. Refill is sold separately.
