Since its launch, Atelier des Fleurs has exemplified Chloé’s pursuit of natural ingredients and authenticity through botanical names and plant-based ingredients. The story continues today in the same spirit. Formulated in full transparency, the three new scents constitute a breakthrough: they are 100% natural-origin fragrances, their flowers (Ylang-ylang, Narcissus and Iris) are responsibly grown, and their packaging has been redesigned with a reduced environmental impact.
Distinctive for its unique approach to luxury perfumes, Maison Chloé unveils three new, 100% natural-origin fragrances. Their compositions are truly remarkable considering the very limited palette available to the perfumer when exclusively restricted to all-natural origin ingredients.
Formulated with 100% natural origin fragrances, naturally derived alcohol, and water Narcissus Poeticus, Iris and Ylang Cananga are the vegan Eaux de Parfum. They contain no filters or artificial colourings – only lavish materials selected with exquisite care.
These three new creations are presented in the pleated glass bottle emblematic of Atelier des Fleurs. The only difference is the label, now in a verdigris, inspired by the plant world. While the allure remains unchanged, the materials have evolved. The bottle and box are partially made with recycled materials (10% and 40% respectively). Moreover, Chloé has relinquished the hot foil stamping of its labels in favour of an eco-friendlier printing method.
NARCISSUS POETICUS By Philippine CourtieÌre
Fresh and slightly powdery, Narcissus Poeticus is a joyful memory of springtime delight. As far as Philippine CourtieÌre can remember, the narcissus is the first flower that she fell in love with. The love story dates back to her childhood, when she would stroll along the paths of the Jardin du Luxembourg with her grandmother and gather little bouquets of the delicately, honey-scented flower.
IRIS By Steve Guo
It was in Morocco, amidst the Atlas Mountains, that Steve Guo discovered the beauty and complexity of the scent of Iris. This unique plant is a sun-worshiper that dots the mountain slopes and highlands with its blue-violet hue. Once the plant is gathered, its roots are dried for several months in large jute bags, releasing soft, captivating emanations. Its memorable scent left such an impression on the perfumer that he wished to interpret it with an incomparable perfume.
YLANG CANANGA By Serge de Oliveira
There is a treasure to be found on the island of Nosy Be in Madagascar: fields of Ylang Ylang as far as the eye can see. Serge de Oliveira remembers the scent particularly well. In a cheerful family atmosphere, flower gatherers pluck flowers by hand, one by one. They move so precisely, lithely and rhythmically that they almost appear to be dancing. Each one drops Ylang-Ylang flowers into their basket, unleashing the incomparable fragrance that inspired the perfumer to create this sensuous, smooth, sunny fragrance.