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Home Beauty

Dazzle With Rare Beauty’s New Soft Pink Luminous Powder Blush!

by Daniela Dogliani
May 20, 2024
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Isn’t it amazing how TikTok trends can shape beauty innovation? Remember the days of dotting our faces with Rare Beauty’s Positive Light Liquid Luminizer and the Soft Pinch Liquid Blush?

Well, get ready for the next level with Rare Beauty’s latest addition, the Soft Pinch Luminous Powder Blush! No more dotting needed—just swipe on this new blush for an instant glow. It’s like TikTok knew what we wanted before we did!

A radiant blush that lights up all skin tones with airy, seamless, and silky colour to keep you beaming all day.

WHY SELENA LOVES IT:

“This blush combines Soft Pinch’s weightless colour and Positive Light’s glassy sheen—the best of both worlds in a single step!” —Selena Gomez

ADDITIONAL DETAILS:

  • An easy-to-use hybrid of two award-winning bestsellers: Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter.
  • Unexpectedly smooth and incredibly weightless, this airy blush goes on seamlessly for a pinch-perfect flush that seems to radiate from within.
  • Highly pigmented base is packed with brilliant, multifaceted pearls for natural-looking dimension. No flaking, caking, or fall out.
  • Easy to blend, build colour, or diffuse for a softer effect—without ever looking chalky or ashy.
  • Transfer-proof, smudge-proof, water-resistant formula keeps you blushing all day.

Available exclusively at Sephora stores, in-app and online at sephora.my.

Rare BeautySelena Gomez
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