Bath & Body Works Malaysia is thrilled to unveil its 2024 Holiday Collection, delivering a season brimming with heartwarming traditions, festive scents, and holiday cheer. This year, Bath & Body Works invites customers to embark on a journey of scent and story, where each collection reflects the joy, warmth, and nostalgia of the holiday season.
This Holiday, Bath & Body Works introduces “Your Holiday Story” — an experience celebrating personal traditions, family moments, and seasonal magic. With an extensive lineup of fragrances, candles, body care, and limited-edition products, Bath & Body Works aims to create lasting memories that make every day feel like a holiday.
Holiday Collection Highlights
- Your Holiday Story: A collection crafted to bring joy to every family member, featuring signature scents and seasonal favorites. Whether you’re gathering with loved ones, wrapping gifts, or simply savoring quiet moments, this collection captures the essence of holiday storytelling through fragrance.
- Candles & Home Fragrance: Elevate your holiday ambiance with an array of new and returning holiday candles in classic scents and unique seasonal blends. Choose from festive fragrances like “Frosted Cranberry,” “Holiday Pine,” and “Warm Vanilla Sugar,” available in single-wick and three-wick options for the ultimate scent throw.
- Men’s Collection: A special curation designed to celebrate the season with fresh, bold fragrances for him. Featuring scents that balance warmth and spice, these limited-edition products are perfect for gift-giving and self-indulgence alike.
- Holiday Minis: For on-the-go fragrance and stocking stuffers, the Holiday Minis collection offers a range of travel-size body care and perfumes in signature holiday scents, making it easy to bring holiday cheer wherever you go.
Special Holiday Campaign: “Your Holiday Story”
Bath & Body Works is excited to launch its Holiday 2024 campaign, “Your Holiday Story,” inviting customers to share their unique holiday moments. Through a blend of festive in-store experiences, social media engagement, and influencer partnerships, Bath & Body Works is bringing the magic of storytelling to its holiday lineup.
The campaign kicks off Holiday Story, celebrating the magic of creating unique holiday moments. This phase highlights Candles, Men’s Collection, and Minis, focusing on heartwarming family-oriented content and encouraging customers to share their own stories through user-generated storytelling.
Followed by Holiday Traditions, shifts to embracing the timeless rituals that make the holidays special. This phase introduces the limited-edition Holiday Story Book series — a charming, collectible range designed to evoke nostalgia and the spirit of togetherness. These keepsake products celebrate the joy of cherished traditions, making them perfect for gifting and preserving memories.
Experience the Magic at the Holiday Pop-Up at Sunway Pyramid
This holiday season, Bath & Body Works Malaysia brings the magic to life with an exclusive Holiday Pop-Up at Sunway Pyramid. From 22nd November 2024 to 1st January 2025, customers are invited to immerse themselves in a festive wonderland packed with exciting activities, exclusive products, and delightful surprises.
Highlights of the pop-up include:
- Interactive Scent Discovery Stations: Find your perfect holiday scent with hands-on fragrance testing, guided by our experts.
- Festive Photo Spots: Capture your holiday memories with Instagram-worthy setups that bring Bath & Body Works’ iconic scents to life.
- Engaging Activities: Join us for weekend workshops, including decorating your own gingerbread man cookies, face & hand painting, and more.
- Exclusive Pop-Up Offers: Be the first to shop limited-edition products and enjoy exclusive deals only available at the pop-up.
The Bath & Body Works 2024 Holiday Collection is now available in stores and online. Price starts from RM16. Follow Bath & Body Works Malaysia on Instagram, Facebook, and TikTok @bathandbodyworks.my to join our holiday festivities, and share your holiday story with the hashtag #YourHolidayStory.
