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Home Food & Drink

Australia’s McDonald’s Gets Rebrands To Macca’s

by Emma Mallaburn
January 18, 2016
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Photo: Telegraph UK
Photo: Telegraph UK

If you are familiar with Australia and Australians, you’ll know that over there in Down Under they have their own lingo. Mostly they like to nickname everything, for example: Mcdonald’s = Macca’s.

In conjunction with the celebration of Australia Day, the international food giant will change their sign temporarily at selected outlets. This move is the first of its kind.

McDonald’s chief marketing officer in Australia, Mark Lollback said in statement, “We’re incredibly proud to embrace our ‘Australian-only’ nickname.”

A survey that was done showed results where 50% of Australians refer to the fast-food chain as Macca’s. The company said that the change will start from the state of New South Wales and thirteen stores will see this signage change!
Should us Malaysians come up with a unique nickname for McDonald’s too?
[Source]
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