Oroton has just announced that they have signed Australian actress Rose Byrne as the brand’s striking new face and the feminine Byrne will be featured in the new Autumn/Winter 14/15 advertising campaign. Founded in 1938, Oroton is synonymous with luxury and relaxed glamour, and is the fastest growing luxury lifestyle brand in Australia coveted by stylish women worldwide.
“Working with Oroton is an absolute honour. I’ve grown up with the brand and it has always had a special place in my heart. There is no other Australian brand with such an iconic history and distinctive style. Oroton is always considered luxurious, yet the range is very wearable and diverse. For me to be the face of Oroton, it feels right – it feels as Australian as I do,” said Byrne.
The campaign was shot in London and was directed by the brand’s talented creative director and general manager Ana Maria Escobar. “Choosing a face for our brand is never an easy process. We were looking for a woman who really epitomised the essence of what Oroton is all about: relaxed glamour. Rose is the perfect fit. She’s effortlessly stylish, feminine, intelligent and a natural beauty. We couldn’t ask for a better match. She embodies the current and future customer of our brand,” said Escobar.
Having first appeared in the iconic Australian film Two Hands, the brunette beauty is best known for Bridesmaids and her role on the award-winning series Damages. Most recently, Byrne has starred alongside Seth Rogan and Zac Efron in Bad Neighbours. Byrne has completed filming Spy alongside Melissa McCarthy, the musical remake Annie and Shawn Levy’s This Is Where I Leave You with Tina Fey and Jason Bateman. In August, she will make her New York stage debut, in the Broadway revival of You Can’t Take It With You.
For the Autumn/Winter 14/15 campaign, Byrne was captured by one of fashion’s most exciting photographers, Boo George. Byrne was styled by Caroline Newell, with hair by Samantha Hillerby and makeup by Petros Petrohilos. The Autumn/Winter 14/15 campaign starring Byrne was released globally on August 1st, 2014.
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