ASOS is basically our go-to destination for all our favourite outfits, but the brand dropped some major news that’s sure to change up our beauty routine..
The retailer is set to release an entire collection of in-house beauty products, relaunching ASOS Beauty as ASOS Face + Body. ASOS explained that the decision stemmed from the desire to make beauty more inclusive. “There are no rules or limits, just endless ways to be you,” reads the brand’s press release.
In true ASOS fashion, the cosmetics line has everything you need – blush, highlighter, eyeliner, lipsticks, and more pigment-packed products. Everything comes wrapped up in millennial pink packaging too, like something straight out of your Instagram dreams.
To celebrate the launch, ASOS will also be releasing one of the best beauty campaigns to date, highlighting the importance of inclusivity with faces like Richie Shazam, Jazelle, and Chen Liu.
While the line is set to keep growing in the future, the initial product drop (September 20) includes pigmented lipsticks, luminous highlighting and bronzing sticks, metallic budge-proof liners and more.
A second drop of product will be available starting January 2018, and we’re hoping that they include something glittery to fulfill the “+ Body” part. But for now, we’ll just casually wishlist the products that we plan on playing with while waiting for September 20 to come around.
[Source]
