This month, Kuala Lumpur welcomes the latest uber trendy, hip and happening fashion destination. Located in the heart of our city’s busiest shopping street, Jalan Bukit Bintang, Area27 is a multi-label store-cum-hip showcase that is all dolled up and geared to defy traditional boundaries and redefine high street fashion – with a spunky attitude!
Brilliant in every way, Area27 is a project by the one and only homegrown designer, the effervescent Bernard Chandran. His goals are simple – to launch a place that represents ideal and artistic values and expression on fashion. Promising to exude unpretentious culture, Area27’s merchandise is the epitome of pop culture of the young and the fun-loving.
Amongst the labels that the store will carry are clothes and accessories from:
• Alexander McQueen
• Rudolf Dassler
• Mihara Yasuhiro
The above brands are part of the Puma Blackstation range.
Alongside other trendsetting merchandise from:
• Natalja Jansone
• Butterflysoulfire
• Ana Sekularac
• Riccardo Forconi
As Bernard Chandran cited, “Area27 is an inspiration and channeling the soul, passion and fire of the teenage spirit. It is for the individual that would like to find respite from the mainstream but at the same time is unwilling to compromise on style. This is where fashion becomes personal to the individual. We are happy to hear your own interpretation of this place.”
Watch as our Malaysian darling, Bernard, presents his ideals for Area27 via this video:
Inspiring! Lots to see, lots to do..and buy. We’re excited and we already can’t wait for the store to open its doors to the public come October 2011.
For more information visit their website.
