First launched over 50 years ago, since its introduction in 1969, the adidas Superstar has become an icon in contemporary culture – continually serving as a platform for trailblazing creative figures. Fast forward over half a century, the Trefoil is back to present a refreshed take on the ultimate classic. Designed to allow the next generation of game changers to move at the speed of culture, the Superstar XLG is a bold new canvas for self-expression and a tool to break free from stylistic conventions.
The remixed and updated take on the classic Superstar sneaker stays true to the original silhouette’s DNA, while recontextualizing it for a new era. Designed with a bold, high-rise look, the brand-new Superstar XLG features a leather upper, an EVA sockliner, an elevated platform outsole, and a retooled shell-toe.
Locally, a cast of poly-disciplined local creatives and culture-shapers who champion individuality have reflected their vibrant multiculturalism with a photoshoot in conjunction with the launch of the campaign. Across the globe, selected photos will be submitted to a cross-channel, user and partner-generated Worldwide XLG Lookbook, presenting an encyclopedic look at snapshots of core style cultures around the world today to contextualize the Superstar XLG.
A new take on an icon, the adidas Originals Superstar XLG was launched globally on July 17th and is available on the adidas App, website as well as in store at RM549.
Interested consumers may keep an eye on @adidasMY for more information.
