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Introducing blanc:chroma By Shu Uemura

by Emma Mallaburn
March 6, 2015
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An expert in beauty, shu uemura has unlocked the secret to beautiful and transparent skin for a new era in whitening. All-new blanc:chroma enables what women desire—a healthy, bright complexion with natural radiance, free of chroma imperfections.

Pigmentation, visible as dark spots, along with dullness and uneven skin tone pose a major concern for women around the world, Asian women in particular. Recognizing UV exposure as a known stimulator, whitening products to date have largely focused on suppressing the melanin production process by limiting activity of the key enzyme, tyrosinase, or the process of oxidation that is required for melanin development.

But melanin is not the only factor behind uneven skin tone.

blanc:chroma adopts a truly innovative approach to brightening, one born of expertise in Asian skin and artist insight to fight overall skin tone irregularities with a carefully selected choice of powerful ingredients.

blanc:chroma goes beyond conventional whitening with a unique combination of cleansing oil and essence to not only purify skin, but also treat it.

Brightening & polishing gentle cleansing oil
This cleanser works to polish away accumulated melano-stains* for brighter, transparent, and smoother skin.

blanc:chroma chroma4 clarifying essence
Works beyond brown spots to fight against 4 chroma imperfections.

Shu Uemura
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