It wouldn’t be Chinese New Year without the colour red and this year, Levi’s® is continuing its Live In Levi’s® campaign with a special CNY edition.
The Levi’s® 2015 Chinese New Year edition features a red collection that represents energy and enthusiasm, reflecting the festivities and cutting-edge fashion. Expect red leather patches, touches of red, zippers with fancy red themes and elements in the men’s range while skinny jeans that cut a leaner and longer silhouette along with red patch details, gold zipper and red belt are spotted on the jeans for women. As 2015 is the year of the ram, subtle touches of animal prints and embroidery run through both the men and women’s top collection.
Bringing the CNY collection to life is Hong Kong movie star Shawn Yue and Taiwanese idol Ai Fei, who are featured in the Live It Up campaign. The new campaign features both stars completely living in the moment and enjoying the festivities while rocking a pair of Levi’s®.
The Levi’s® Chinese New Year special edition offers a range of four different types of jeans for both men and women and is available only in Asian countries such as Malaysia, Singapore, Hong Kong and China. So if you’re a Levi’s® fan and are looking for a limited edition piece that will stand out, this is one collection you wouldn’t want to miss.
