Zalora, Asia’s online fashion destination, announces the latest phase of the regional integrated ‘Own Now’ brand campaign, created by BBH Asia Pacific. The new film entitled ‘Own The Night’ was produced by Blacksheep Liven, the film features a group of friends having the night of their lives. As they move from scene to scene, they’ll be presented with Zalora Mystery Boxes filled with fashion products to take them through the night. Extended 75 seconds clip of the TVC can be viewed at Zalora YouTube channel.
Tito Costa, Regional Managing Director, Zalora group shared, “‘OWN THE NIGHT’ campaign is a reinforcement of our brand narrative to promote confidence through fashion. Zalora offers a highly curated offering for fashion enthusiasts featuring global brands mixed with local brands and designers, for them to explore and express their fashion sensibilities. We complement our great selection of clothes and accessories with efficiency and reliability to give our customers the best online shopping experience possible.”
