Japanese inspired footwear brand, Wakai, held its grand launch at its Sunway Pyramid outlet just yesterday. After launching its first concept store at Level G, Sunway Pyramid, Wakai has since expanded and now has outlets at One Utama as well as Queensbay Mall, Penang.
During the grand launch, members of the media and celebrities were entertained to performances by local dance crew Katoon Network as well as Malaysian comedian Ross Stephenson. Aside from that, all the guests were also surprised with a complimentary pair of Wakai shoes of their choice. Finally, there were models walking through the store, featuring some of Wakai’s best-selling products.
Wakai engages its audience to an exciting retail experience as all of the Wakai stores will be different in terms of concept. Each store will have its own outstanding visual display of products, signature fragrance and in-store experience.
The word “wakai” is derived from the Japanese word of “young lifestyle.” Born to satiate the lifestyle of the young dynamic, spirited individuals, Wakai creates lifestyle products that are carefully crafted with passion and dedication, fused with Japanese aspiration. The spirit of the brand is defined by the fundamentals of S-M-A-R-T (Sport, Music, Art, Retail and Technology). Authentic, comfortable and stylish yet affordable, Wakai gives the complete experience of casual and fashionable looks for everyday wear.
In 2012, Wakai has made its presence felt in the Asia Pacific region after opening the first store in Jakarta, Indonesia. Wakai is now expanding to other nations within the region to fulfill the worldwide demand of stylish footwear.
Wakai’s Fall/Winter 2014 collection is crafted by nature, with the collection featuring earthy tone colours with a mix of eco-friendly material. With this collection, Wakai is trying to give back to nature and one of the brand’s efforts is to donate one tree for every pair of shoes sold. Wakai invites all customers to be involved with the cause through Trees For Future. Additionally, Wakai also introduces eco-friendly materials made from post-consumer recycle products and non-hazardous substances that are safe for the environment.
Visit Wakai’s official website or Facebook page to receive updates or view all the collections available.
