Uncage the tiger in you!
Since its inception in 1932 and successfully expanded its footprint in Asia and beyond, Tiger beer has now launched a bold new campaign featuring short films on the real stories of young Asian personalities.
The campaign features inspiring stories of female Chinese tattooist Joey Pang, a make-up artist turned coveted tattooist, Thai-American stuntman Charlie Ruedpokanon, who studied business management but is now a Shaolin-trained stuntman, and Singaporean filmmaker Anthony Chen, whose films broke Asian conventions. Uncage tells the story of how they have forged their own paths, breaking free from conformity.
Bruce Dallas Marketing Director of Guinness Anchor Berhad (GAB) said, “As an iconic beer brand created in Asia, Tiger aspires to spark a change among young Asians. We see great potential emerging from this region and through Uncage hope to inspire young talents to follow their dreams.”
The 360-degree campaign challenges people to think about their personal cages and hopes to inspire them to overcome the odds, the naysayers and their own hesitancy to fulfill their potential. Whether one wants to uncage oneself from the daily nine – to – five grind, the paper chase, the morning rush hour commute or any other routines and norms, Uncage encourages them to find their courage and turn their restlessness into action.
