Coach recently announced the launch of its spring 2014 global advertising campaign.
The advertising campaign heralds the continued evolution of Coach into a global lifestyle brand and brings a new sense of attitude to the fashion company. Spring ready-to-wear, handbags, shoes and accessories are showcased against the backdrop of Manhattan’s urban landscape — a nod to the brand’s New York roots that provides a stark contrast between the glamorous wares and city street-scape. An expanded cast of world renowned models is a key component of the spring campaign, with new faces offering a fresh take on the modern Coach man and woman.
Once again, Coach signed supermodel Liu Wen to lead the campaign. Also featured for the second season are fashion icons Karlie Kloss and Will Chalker, in addition to newcomer Freja Beja Erichson. Erichson brings a fresh look and edgy energy to the brand’s sophisticated aesthetic, appealing to youthful and more global consumer bases. In their second installment for Coach, Wen, Kloss and Chalker have come to naturally portray the effortless sense of style for which Coach is known, bringing its elegant, timeless persona to life through beautiful imagery.
Photographed by globally recognized fashion photographer Craig McDean and styled by famed stylist Karl Templer, the new campaign drills deeper into the personality of the brand, conveying its sophistication and polish with bolder, more spirited looks.
