Two music icons come face to face in the ultimate culture clash when hip-hop legends Run DMC collide with superstar DJ A-Trak in the FW’13 adidas Originals campaign. Sparks will fly as the true masters Run DMC take on the king of the clubs DJ A-Trak to create a new contemporary anthem that will unite all originals.
From the beginning, Run DMC, who were the first rap pioneers to unite hip-hop with rock, fashion and music, has constantly collided with cultures, inspiring many others with every move he makes. Now, they’re at it again for adidas creating a new-school tussle with the hottest mix maestro on the planet.
In addition to that, adidas brings great news because fans across the world will be able to unite with Run DMC in an interactive film that would bring the legends to life. Set in New York, the members of Run DMC will be the players in a music video that can be controlled by fans by using voice commands and adding visual effects to trigger special effects and animations.
For more information on adidas Originals, kindly access http://www.adidas.com.my/originals/ or their social media newsroom at www.news.adidas.com or www.facebook.com/adidas.
To know more about adidas Unite All Originals, watch the video below!
