Uniqlo has recently announced the launch of its Feel the Warmth project, in which they will be giving away 100, 000 items from its popular HEATTECH range of innerwear. After a positive reception towards the project in Japan over the last two years, this year Uniqlo has decided to expand Feel the Warmth for the very first time to all of its 14 markets worldwide.
From 1st November (09:00 am) to 10th November (11:59 pm), Uniqlo will be open to receive applications from individuals and representatives of organizations who would like to receive HEATTECH innerwear.
The mechanics of the redemption are as follows:
1) Applicants need to visit http://heattech.uniqlo.com/2013/my/ and state their reason for wanting to try HEATTECH, or to nominate an individual or organization for the opportunity
2) If selected, recipients will be issued an exchange coupon for a HEATTECH item on their smartphone
3) The exchange coupon will have to be downloaded and presented for redemption at a Uniqlo Malaysia store from 6th November till 24th November. Please note that the exchange coupon will only be valid for 10 minutes after downloading.
Male recipients will receive the HEATTECH Crew Neck Long Sleeved T-Shirt and female recipients will receive the HEATTECH Scoop Neck Long Sleeved T-Shirt in a size and colour of their choice. Recipients are also highly encouraged to send Uniqlo their feedback about the given HEATTECH products through comments and photos taken of them wearing the product, via a selected applicant webpage from the 6th November until the 27th of December.
HEATTECH is Uniqlo’s signature line of winter apparel and offers exceptional warmth and comfort, as well as quick dry and odour control functionality. Debuting in 2003, HEATTECH has now expanded its range to include great lineups of innerwear, outerwear and accessories for men, women and children. Uniqlo’s Feel the Warmth project was first launched in Japan in 2011 to give back to the community by providing 100, 000 HEATTECH garments during winter months to the citizens of Japan.
For further information on the project, please direct any enquiries to enquiry@uniqlo.com.my or visit their website at http://www.uniqlo.com/my/.
