Wednesday, September 17, 2025
  • About Us
  • Careers
  • Advertise
  • Contact Us
LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
No Result
View All Result
LIPSTIQ
No Result
View All Result
LIPSTIQ
No Result
View All Result
Home Women & Career

#ImAGirl: NYC Launches Campaign to Boost Self-Esteem Among Young Girls

by Genevieve Nunis
October 7, 2013
Share on FacebookShare on Twitter

GIRLS-03-popup

New York City mayor Mike Bloomberg has taken a step to make New York a better place for young girls by creating a public campaign that tells girls that they’re beautiful the way they are.

Taking a jab at the professional image-makers’ concept of beauty through a US330,000 campaign called The NYC Girls Project. The campaign slogan – “I’m beautiful the way I am” – may be simple; but the message aims to reach out to girls from ages 7 to 12, who are at risk of negative body images that can lead to eating disorders, drinking, suicide, bullying, and even underage sex.

Samantha Levin, the mayor’s deputy press secretary who also helped conceive the idea, said she was inspired by the stories of little girls who wear body-shaping garments and getting plastic survey to improve their appearance.

“I think being a woman in this society, it’s sort of impossible to not be aware of the pressures there are around appearance, around weight, around trying to always look a certain way,” she said.

GIRLS-02-popup

According to the New York Times, the NYC Girls Project ads feature girls of different races and sizes, some playing sports and one in a wheelchair. The campaign is said to be the first campaign aimed at female body image to be carried out by a city, and will have its ads going up on major public transportation next week. A 30-second video will also be shown in taxis, on YouTube and the campaign’s site.

As for activities, the NYC Girls Project will also offer physical fitness classes for girls, a program that addresses self-esteem issues for girls, and a Twitter campaign called #ImAGirl.

Christopher Ochner, a researcher of obesity, eating disorders and nutrition at Mount Sinai Adolescent Health Center in Manhattan, said the ads could be effective because they offered a more realistic picture than “the media’s portrayal of ideal beauty, which is still this stick-thin, crazy-thin” standard. Average girls, he added, look at fashion models and say, “ ‘If I’m not like that, then nobody’s going to need me or love me.’”

We’re all in support of this amazing effort to remind girls that they’re beautiful the way they are. Now, let’s hope we’ll have one in our country soon. [Source]

More on body-image issues:

Chinese-American News Anchor Admits to Double Eyelid Surgery

Women Are Happiest With Naked Figure at Age 34

Study Suggests That Men Are Just as Insecure As Women

Share3Tweet2Send

Related Posts

Fashion

Laurier Brings “Experience Zero Feeling” To The KLFW Runway

by Dean Zaini
August 15, 2025

Laurier Malaysia reaffirms its commitment to empowering women by returning as the Official Feminine Care Partner at KL Fashion Week...

Read more
pexels
Love & Relationship

Danger! The Least Compatible Zodiac Signs!

If you believe in astrology, one of the best ways to tell if you're romantically compatible with someone is to...

Read more
by Syahira Asyiqin
September 16, 2025
Opinion

Cockblockers: How To Keep Them Outta Your Face!

Ever experienced being "cockblocked"? Have you ever had a buddy "steal" a man from you? Has cockblocking ever caused you...

Read more
by Lipstiq Desk
September 15, 2025
Sex

Sex Guide For Horny Peeps With Limited Mobility

Sex isn't just for physical pleasure - it's an essential activity for happiness and health that everyone should be able...

Read more
by Vivian Rachel
September 14, 2025
Lipstiqle

Whiten Your Chompers With These Natural Remedies!

It's inevitable that your teeth will yellow over time. And if you regularly consume coffee, dark sodas, wine, tea, and...

Read more
by Xuen-Li
September 13, 2025
pexels
Mental Health

Tips On Vacationing While Depressed AF #fml

Nothing feels better than being able to travel after being cooped up for over two years. That satisfying feeling you...

Read more
by Syahira Asyiqin
September 12, 2025
Lipstiqle

20 Wacky Masturbation Habits Peeps Have Admitted To

Masturbation! Though not all of us like to admit it, we've all done it or have thought about doing it...

Read more
by Xuen-Li
September 11, 2025
Lipstiqle

Date Going Wrong? How To Escape Like A BOSS!

The toughest situation a girl can be put in is a disastrous date with no way out. F*ck no -...

Read more
by Vivian Rachel
September 10, 2025
Load More

network

about lipstiq

Copyright ©2025 Lowyat LLC. All Rights Reserved.

LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
LIPSTIQ
  • Home
  • Fashion
  • Wellness
    • Parenting
  • Celebrity
  • Lifestyle
  • Giveaways
We use cookies to improve your experience. Learn more