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Home News

La Mer Redesigns The Hand Treatment for This Year’s BCA Campaign

by Elfie Jane
October 7, 2013
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For the first time in the history of luxury skincare brand La Mer, The Hand Treatment’s packaging has undergone a redesign just for this year’s Breast Cancer Awareness Campaign.

La Mer’s signature turquoise and beige colours have been changed to white and pink on The Hand Treatment’s limited edition packaging, to signify its association with breast cancer awareness. All proceeds from the sales of this BCA Campaign’s Hand Treatment will be donated by La Mer to aid breast cancer research in Malaysia and increase awareness in the month of October.

The Hand Treatment is a best-selling product and has rightfully received rave reviews from customers who have tried it. Formulated with Miracle Broth, the nutrient-rich formula that La Mer is known for, The Hand Treatment’s healing moisture soothes hands immediately upon contact, and works to help protect and rejuvenate all types of skin, resulting in improvement of overall condition so your hands will look younger and feel better.

La Mer The Hand Treatment (limited edition packaging for BCA Campaign 2013), 50ml – RM150, available exclusively at Parkson, Pavillion.

La Mer is available at the following stores:-
Metrojaya, Midvalley Megamall Tel: 03-2284 1170
Isetan, Suria KLCC Tel: 03-2161 0390
Parkson, Pavillion Tel: 03-2141 0452
Isetan, Bandar Utama Tel: 03-7722 3202

The BCA Campaign is an annual global action by The Estee Lauder Companies to spread awareness about this disease through education and medical research. La Mer and other partner brands will be releasing limited-edition products to raise funds for this purpose throughout the month of October.

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