US Lingerie brand Victoria’s Secret has always been known for a pioneer in fashionable sexy underwear brand in the fashion industry. The annual Victoria’s Secret fashion shows receive huge attention for its fun and unique way of showcasing the bizarre designs of the signature undergarments.
However, the lingerie brand has recently received backlash from the public due to its new campaign ‘Bright Young Things’ that is targeted to tweens, aged between 13-15. It was launched under its PINK label called the Spring Break line, featuring undergarments that are the must-haves in spring. From panties to lace back cheeksters with word ‘Wild’ or ‘Call Me’ in the back, the spring line was deemed inappropriate to the public, especially concerned parents.
Victoria’s Secret has long targeted the younger audience since they launched the lingerie line, ‘PINK’ which primarily caters to college teens aged from 15-22 in 2002.
While the Pink brand is technically for college girls, a Victoria’s Secret executive admitted its actually designing for a younger audience in mind. “When somebody’s 15 or 16 years old, what do they want to be?” Chief Financial Officer Stuart Burgdoerfer said during a conference. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at PINK.”
So, what do you think of the ‘Bright Young Things’? Do you think it’s inappropriate for young girls, or is it fine the way it is?
Source: Daily Beast
