Founded in 2023 by Li Tim Koh, Sheryl Oon, and Howie Lee, Paloma is a Malaysian skincare label born from Southeast Asia, an endemic biodiversity hotspot. Paloma hopes to showcase its Southeast Asian heritage to the world. The unique coming together of cultures through practices, craft, artistry, and most importantly, superfruits, superfoods, medicinal herbs, and adaptogens via its multifunctional formulas.
“We love our home, there’s so much to highlight here in this incredibly blessed land. Plants and herbs that have been utilised as medicine, as well as applied topically for over 5000 years through Traditional Chinese Medicine, Ayurveda, and Traditional Malay Medicine.” – Li Tim, Founder.
While Mother Nature seems to have her favourites, Paloma boasts an in-house Medical Scientist (PhD) to formulate its products, an added advantage atypical of standard skincare practice. With over three decades specialising in cosmetic research, Paloma’s formulator now spends his time on cancer research, and ensuring Paloma’s formulas deliver high-performance results.
Paloma products are available in the US, Malaysia, and Singapore.
“Having lived in the west for some time, it’s apparent that people love Asian things, and being able to experience different cultures. East Asian skincare has taken the world by storm, South Asian practices are loved and celebrated, this is our Southeast Asian story.” Li Tim adds.
The team is determined to create transformative and well-rounded products at accessible prices. This can be seen in Paloma’s first two products. The 24/7 Repair Serum, their star product, is an aging-well powerhouse filled with antioxidants such as Resveratrol, Tocotrienols (vitamin E), high-functioning Ascorbyl Palmitate (Vitamin C), Alpha Arbutin, and Fermented Rice to name a few.
“Over the past decade, it’s been fashionable for brands to isolate ingredients; we want to move away from that. (Our) Products must be as easy and quick to use, offering the same results as a 6-step routine. Also, you shouldn’t need to be an expert- a cohesive and efficient product would have done the thinking for you.” -Li Tim
Paloma has an exciting new product in tow, consisting of Moringa Oleifera, Ginger Root, Centella Asiatica (Pegaga), and Piper Betle, to name a few.
“We aim to define what it means to be a global Southeast Asian skin wellness brand that is gender neutral, with no compromise on quality formulations and science-backed efficacy, all whilst lending the romance of our land to the world. Every iteration of a product is a slow and thoughtful process. As much as we’d love to fill the shelves with a wide range of Paloma goods, we care first to fill every vanity with a product that serves its purpose – restoring skin to its optimum state.” – Sheryl, Co-Founder
The 24/7 Repair Serum (RM215) and Kind Cleanser (RM89) are now available to shop on www.visitpaloma.com, Shopee Mall Malaysia, and Amazon US — your new skincare essentials are just a click away.
