Laneige has unveiled a new pioneering lip product: Glaze Craze Tinted Lip Serum, which is a serum-infused formula that nourishes the lips while delivering high-shine with sheer-to-buildable color.
The product is made of a 95% skincare base, clinically proven to provide hydration and visibly plump the
lips for up to 12 hours. 1 As the campaign slogan “Irresistible Glazed Lips” states, the serum is infused with light-reflecting ingredients that delivers maximum shine and a radiant glow.
Glaze Craze Tinted Lip serum is available in Malaysia in 6 different shades that complement a wide range of skin tones. Each shade is inspired by a different donut flavor and comes with a matching sweet scent. This whimsical donut theme gives the customers a satisfying sensorial experience when using the product.
Attached to the serum is a functional-yet-playful mini donut-shaped, cushiony applicator tip that’s designed to glide smoothly onto lips, helping to easily blend out the color. The non-sticky formula perfectly glazes the lips giving it a glassy finish.
Laneige has garnered a huge following with its viral lip care products. Notably, Laneige has been the #1 lip treatment brand in the US for three consecutive years from 2022.
This new launch is anticipated to generate significant excitement, marking the first time in a while that Laneige, renowned for its hydrating lip products, has introduced a tinted lip care product.
The Glaze Craze Tinted Lip Serum is now exclusively available at Sephora Malaysia! Can’t make it to Sephora? Don’t worry – it’s dropping across all Laneige boutiques, major retailers, and online platforms like TikTok Shop, Lazada, Shopee, Zalora, and online this 5th May.
