YSL Beauty invites you to step into a world of bold self-expression with the launch of YSL THE INKS pop-up at Raintree Plaza, The Exchange TRX. Open from 23rd January to 19th February 2025, this one-of-a-kind experience brings the latest in luxury lip color to life in a spectacular, larger-than-life lipstick installation.
More than just a beauty showcase, the YSL THE INKS pop-up offers a multi-sensory journey, where guests can explore the ultimate duality of matte and vinyl finishes – blurred or lacquered, subtle or intense. With Instagram-worthy moments at every turn, this pop-up is set to redefine the way you experience lip color.
Experience The Inks Like Never Before
Guests will be treated to an exclusive discovery gift upon completing their pop-up journey, adding an extra touch of luxury to their experience. Plus, don’t miss the chance to ‘Get Inked’ on selected dates:
Dates: 26th & 27th January | 2nd, 9th & 14th February 2025
Time: 12pm – 3pm
How to Join: Spot a YSL ambassador holding THE INKS balloons, share the secret code “I’m Ready to Get Inked,” and receive a heart-shaped card that grants access to a special gift upon registration. With only 100 redemptions per day, be sure to act fast!
Discover YSL The Inks Collection
Inspired by the fearless legacy of Monsieur Yves Saint Laurent, YSL THE INKS is a bold reinvention of lip color, embracing the contrast between softness and strength, fluidity and structure. The collection introduces two striking finishes:
YSL THE INKS BLUR
A soft matte stain delivering an airbrushed effect with a weightless feel. Infused with prickly pear extract from YSL Beauty’s Ourika Gardens, it offers 12-hour wear with 24-hour hydration.
YSL THE INKS VINYL CREAM
A high-shine lacquer that drenches lips in intense pigment and a plush, bouncy feel. With tuberose extract, the 90% care-infused formula provides lasting hydration and luminous color.
Both formulas come in 10 couture shades and retail at RM 190 each. The packaging, featuring a heart-shaped window, is inspired by Yves Saint Laurent’s iconic ruby necklace – a symbol of passion and artistry.
YSL The Inks Pop-up
Dates: 23rd January – 19th February 2025
Opening Hours: 10am – 10pm
Location: Raintree Plaza, Ground Floor, The Exchange TRX
Pop-up sign-up: Here
YSL THE INK collection is available online and at YSL Beauty Boutiques.
