Laneige, a global beauty brand known for skincare innovation, introduces The Laneige Show for the upcoming Water Bank Cream campaign.
With the key message “Water Bank is the Answer”, The Laneige Show combines elements of humor and competition, creating entertainment to re-introduce the hydration benefits of the moisturizers–Water Bank Gel Cream and Water Bank Moisture Cream–highlighting them as an optimal solution for hydration and skin moisture barrier enhancement.
A fresh take on a moisture barrier-boosting classic: tune into The Laneige Show with Sydney Sweeney for Laneige’s new Water Bank Cream campaign starting in January 2025. Laneige is set to initiate a new campaign in 19 countries featuring the brand’s bestselling Water Bank Moisture Cream with “The Laneige Show.” The new campaign features global ambassador Sydney Sweeney with a dynamic triple role: the charismatic show host and the two contestants–an intellectually charming nerd named Syd and an ambitious go-getter named Sweeney.
Additionally, Laneige is strengthening its moisture barrier-boosting expertise by expanding the Water Bank’ line with the launch of the new Water Bank Gentle Gel Cleanser. This new product, a replacement of the existing Water Bank Cleansing Gel, is a mildly acidic cleansing gel that gently removes daily makeup and sunscreen while keeping skin balanced, hydrated, and resilient. The clinically proven barrier protecting cleanser, Water Bank Gentle Gel Cleanser will be available through various retailers along with Water Bank products.
Laneige unveiled the newly engineered Water Bank Creams in January 2024, focusing on its moisture barrier-boosting hydration suitable for various skin types. The product line includes three distinct formulations, each tailored with unique key ingredients to address comprehensive hydration solutions including balancing, fortifying, and protecting skin moisture barrier.
However, only two formulations are currently available in the Malaysian market – gel cream and moisture cream. Results show after 4 weeks of use of the moisture cream, 100% of users agreed skin feels skin’s moisture barrier has been fortified, and 96% agreed skin looked stronger and more resilient.1
Ready to elevate your skincare game? Grab your Water Bank favourites at Laneige boutiques, departmental stores, and online, or shop online on TikTok Shop, Lazada, Shopee, and Zalora.
