Gentle Monster has redefined the boundaries of eyewear and jewelry with its highly anticipated 2025 Jewelry Collection, blending exquisite design and artistic inspiration. Launched on 10th January 2025, the collection introduces a bold and visionary approach, seamlessly merging functionality and aesthetics.
This new collection reimagines eyewear by infusing intricate jewelry elements into its designs, elevating it to an entirely new realm. From eyewear embellished with crystals and pearls to statement pieces inspired by pearl necklaces, the 2025 Jewelry Collection showcases Gentle Monster’s unparalleled creativity and timeless elegance.
A Visionary Campaign That Transcends Reality
To mark this groundbreaking release, Gentle Monster has launched an evocative campaign exploring beauty through jewelry as a medium. Set to DJ Yaeji’s electrifying track “Raingurl” and featuring actress Sena Nakajima, the campaign unveils a surreal journey that blurs the lines between reality and dreams. Envisioned as a young girl’s dream, the campaign transforms ordinary moments into an extraordinary experience, embodying the innovative spirit of the collection.
Step Inside A Giant Jewelry Box: Pop-Up Spaces Worldwide
In celebration of the 2025 Jewelry Collection, Gentle Monster has unveiled exclusive pop-up spaces in seven major cities worldwide. These immersive installations dissolve the boundaries between jewelry and eyewear, offering visitors a surreal aesthetic adventure. Designed like a giant jewelry box, each space is adorned with oversized wands, jewel-like objects, and dazzling elements from the collection, showcasing the brand’s commitment to craftsmanship and artistic expression.
The 2025 Jewelry Collection is now available at select Gentle Monster stores worldwide and online. Visit the pop-up spaces in cities such as Seoul, Paris, New York, and Tokyo for an unforgettable experience that bridges the worlds of art, jewelry, and fashion.
