This holiday season, KAYALI is adding an indulgent new fragrance to its beloved Yum Collection: Yum Boujee Marshmallow | 81 Eau de Parfum Intense. A perfect blend of luxurious sweetness and irresistible warmth, this fragrance is sure to be the ultimate treat for your senses.
A Flavorful New Addition to the Yum Collection
Inspired by the sweet memories of Mona Kattan’s own life, Yum Boujee Marshmallow | 81 is a gourmand lover’s dream, blending comforting notes of fluffy pink marshmallow, fresh strawberries, whipped vanilla, and flaky coconut. The pink marshmallow hero note, which Mona affectionately relates to being called her “marshmallow” by her husband, evokes feelings of warmth and indulgence. This irresistible fragrance offers a playful and comforting scent experience, inviting wearers to embrace life’s sweetest pleasures.
“I’ve always been addicted to sweet and delicious fragrances, especially ones that make me smell like my favorite desserts. Yum Boujee Marshmallow | 81 is our next step in the Yum story – a luxurious, fluffy, and boujee fragrance that will transport you to a world of sweet temptation,” says Mona Kattan, KAYALI founder.
The Fragrance: A Tempting Scent Profile
Yum Boujee Marshmallow | 81 Eau de Parfum Intense features mouthwatering notes, including:
- Top Notes: Pink Lady Apple, Italian Lemon, Freesia, Nectarine Blossom
- Middle Notes: Orange Blossom Water, Pink Marshmallow, Strawberry, Coconut Flakes
- Dry Notes: Whipped Vanilla, Raspberry Sugar, Pink Musk, Ambrox, and the signature KAYALI Accord
Gabriela Chelariu, Principal Perfumer at dsm-firmenich, collaborated with Mona Kattan to craft this playful fragrance. Gabriela describes the process: “The idea was to create a bold marshmallow fragrance, one that captures its fluffy texture and delicious, sugary sweetness, while also evoking a bright, fun experience with pink accents from top to bottom.”
The Campaign: Welcome to “Mona’s Yum Diner”
To celebrate the launch of Yum Boujee Marshmallow | 81, KAYALI introduces “Mona’s Yum Diner,” a vibrant campaign featuring Mona Kattan alongside influencers Olivia VanDerMillen, Koosha Nouri, and Roxy Cru. The campaign invites fragrance lovers into a world where the sweetest and boujee-est of pleasures await.
Layering Combos for Extra Yum
For those who love experimenting with scent combinations, Mona has curated a few delectable pairings:
- Yum Boujee Marshmallow | 81 + Yum Pistachio Gelato | 33: A creamy pistachio gelato meets fluffy marshmallow for a decadent duo.
- Yum Boujee Marshmallow | 81 + Vanilla | 28: A sexy, sophisticated blend of vanilla, juicy strawberry, and marshmallow.
- Yum Boujee Marshmallow | 81 + Vanilla Candy Rock Sugar | 42: An overdose of sugary sweetness with candied pear, bubblegum, and coconut, creating a playful scent cloud.
Sustainability Commitment: A Step Toward a Greener Future
KAYALI is also introducing a new streamlined packaging design for Yum Boujee Marshmallow | 81, reflecting the brand’s commitment to sustainability. Moving away from traditional diamond boxes, the new FSC-certified paperboard packaging reduces material usage, waste, and carbon footprint.
Yum Boujee Marshmallow | 81 Eau de Parfum Intense is available in a variety of sizes, with prices starting at US$4 (~RM17.90) for a 1.5ml sample. It’s available now in select markets globally through HudaBeauty.com, Sephora, and other retailers worldwide.
