This holiday season, international icon Ariana steps into the ultimate celebration of joy, glamour, and brilliance at Swarovski’s “Party of Dreams.” Embracing the spirit of Swarovski’s dazzling universe, Ariana brings her signature energy to a nightclub transformed into a world of Swarovski, where every detail reflects the brand’s signature colors and codes.
As part of the campaign, Ariana takes centre stage, stepping into a nightclub that encapsulates the vibrant, glittering essence of the Swarovski universe. She is joined by a chic group of people wearing Swarovski’s famous crystal creations, who are all brimming with holiday cheer and spirit. Each guest embodies self-expression, individuality, and inclusivity, echoing the brand’s timeless values.
Ariana is dressed in a couture set designed by Engelbert herself as well as unique pieces from Swarovski’s Millenia and Matrix Crash collections. Together, they bring an atmosphere that captures Swarovski’s glamour and festive exuberance.
“I had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande,” commented Engelbert. “Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honour and pure joy.”
Grande shared her excitement as well, saying, “Celebrating at the Party of Dreams was an unforgettable experience. The film’s dynamic music video style brings it all together, capturing the festive spirit. It’s great to bring some joy and sparkle this holiday season, and I’m thrilled to continue this journey with Swarovski.”
The Swarovski Holiday 2024 campaign will be featured across various media, including Out Of Home, TV, print, and digital channels, starting today.
For more information, visit www.swarovski.com.
