Aesop is turning the holiday season into a sensory spectacle with its latest collection of limited-release Gift Kits, drawing on the timeless allure of cinema. Inspired by the visual quirks of celluloid film—glitches, light leaks, and cinematic artefacts—Aesop’s new offerings celebrate the brand’s longstanding ties to the world of film, art, and design.
The Gift Kits: A Tribute To Classic Cinema
This year’s trio of gift kits is a nod to cinema classics and on-screen aesthetics:
- Screen 1: Crafted for the entertainer, this set includes hand and home formulations like the fragrant Resurrection Aromatique Hand Wash and Hand Balm, the warm Olous Aromatique Room Spray, and Post-Poo Drops for an aromatic touch to any setting.
- Screen 2: An uplifting Geranium Leaf trilogy with a body cleanser, scrub, and balm that’s perfect for those seeking fresh, invigorating scents in their daily ritual.
- Screen 3: A three-part set for hands and body featuring the Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser, and the debut of the deeply nourishing Eleos Aromatique Hand Balm.
Each kit encapsulates Aesop’s signature minimalist design while also offering customers an exciting first-time option to personalise their own gift box in-store, inviting them to become the ‘director’ of their holiday gifts.
Expanding The Cinematic Theme: The Soap Service
To bring this cinematic theme to life, Aesop will premiere The Soap Service, a short film capturing the art of gift-giving with surreal, sensory scenes inspired by classic cinematic tropes. This film, available on Aesop’s digital channels, is set to immerse viewers in a world where scent meets celluloid.
Select Aesop locations will also showcase mesmerising window displays, featuring installations crafted from metallic bottle forms and offering projections of the short film, creating an immersive, cinema-inspired experience.
Aesop’s Legacy Of Art & Design
Aesop’s connection to the arts continues to define its identity, as seen in its past partnerships with acclaimed director Luca Guadagnino, collaborations with emerging film talents, and store designs inspired by iconic films like Paris, Texas. This year’s collection is a natural extension of that artistic heritage, providing gift-givers with an experience as visually captivating as it is thoughtfully curated.
Discover Aesop’s limited-edition gift collection at stores and online, where you’ll find an array of preselected kits or options to customise.
The Aesop Gift Kit 2024-25 is available at Aesop signature stores and online at malaysia.aesop.com.
