Apart from the distinctive design language and no-nonsense attitude, SEVENFRIDAY is known for something, or rather someone else: Riley – our Teddy with an attitude. The popular and loved little teddy tried his hand at the newest Tmodel and proved to bear-ly be a watchmaker.
With the launch of the captivating T-Cocorico, which takes its inspiration from the French rooster back in 2020, SEVENFRIDAY established the “T-Culture” collection within the T-Series! The T-Culture was later expanded with the roaring “T-Tiger” in 2022 to celebrate Chinese New Year in a SEVENFRIDAY-way and the T-Beach Club that is spreading sunny vibes since 2023. The T2/07 aka “T-Riley” is our newest addition to the T-Culture and will be launched on June 30, 2024. Expect nothing short of a watch that puts a smile on your face!
SEVENFRIDAY entrusted Riley with full creative control over the T2/07‘s skeletonized movement. Riley‘s attempt to slip seamlessly into the role of watchmaker didn‘t go according to plan. As it turns out, quite a bit of patience and expertise is needed to create and assemble a watch dial. Particularly one as intricate and complex as that of the T-model.
Riley may have skipped some steps and improvised along the way. That is the only way to explain the explosion of spirals, screws and bolts that make up the dial of the “T-Riley” model. The origin story of the T2/07 may seem like a page out of a fairytale or fable but the design of the newest T watch is no child’s play. The original gold-brown PVD combined with the black-tinted green color reinforces the double reading often seen in SEVENFRIDAY pieces. In the case of the “T-Riley”, the quality of the components and the formal creativity stand out from afar, but at a closer look, it’s the graphic creativity and the richness and interaction of the multi-level dials that distinguish and elevate it.
SEVENFRIDAY created the T2/07 in collaboration with renowned Hungarian artist Kata Kerekes. She is known for her unique skill at storytelling through playful and detailed graphics for which she has won a number of prestigious prizes. In the past, Kata Kerekes collaborated with SEVENFRIDAY on their Tiger NFTs, dreaming up an endless amount of sassy tiger characters. Kata was also behind the equally entertaining visuals on the M2/04 aka “Whisky” and T-Beach Club packaging.
A quick glance doesn‘t do her work justice, the longer you look the more the story unravels and funny details unfold. Her history with the brand and particularly the Tiger series and her undeniable talent for visual storytelling made her the ideal person to convey Riley‘s adventures.
So, watchmaking may seem like serious business, and at times, it really is. However, at SEVENFRIDAY there’s a lightness and humor to everything we do. Come on, you can‘t take yourself too seriously!
