I’m thrilled to share that iconic German footwear brand BIRKENSTOCK 1774 is launching an exciting new collection, Eternal Sunshine – a two-part collection in tribute to Los Angeles and its eclectic energy that has transcended the eras. As BIRKENSTOCK’s special projects and collaborations division, 1774 reimagines the classic silhouettes in fashion-forward and unique styles to reinforce the brand’s reputation as a purveyor of tradition, innovation and creativity.
The campaign captures the essence of L.A. in a series of blissful scenarios, wearing the new repertoire of shapes and fabrics in citrus hues mixed with shades of blue, olive and burgundy to evoke memories of endless summers under the sun. This collection celebrates the BIRKENSTOCK archive by featuring icons and archetypes in new fabrications and finishings, made with specialised techniques that contrast rustic with pop, modern with retro; reminiscing Southern California’s nostalgic attributes of the later 20th century.
Eternal Sunshine will be released in two edits, its newly-released first edit, then again in August on the 1774 website.
