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Home Fashion

Tiffany & Co. Opens Boutique At The Exchange TRX & We’re Gagging!

by Daniela Dogliani
March 18, 2024
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Tiffany & Co. unveils its latest store in the heart of Kuala Lumpur at The Exchange, TRX in Malaysia. The new store features the House’s latest design concept and invites visitors into the world of Tiffany.

The Tiffany & Co. Kuala Lumpur store features a one-of-a-kind façade designed by legendary architect Peter Marino. With hammered panels, this meticulous design choice blends artistry and craftsmanship that adds a unique texture and timeless elegance to the store’s exterior. It serves as a remarkable first impression, effortlessly marrying the House’s rich heritage and modern design. The new location marks the first of three Tiffany & Co. stores within the Asia region to feature designs by Peter Marino Architect.

Upon entering, clients are immediately captivated by bespoke fresco walls that are featured throughout the interiors. The intricate design of each individual panel ensures that every wall within the store boasts a harmonious yet distinctive aesthetic, a tribute to the attention to detail that Tiffany & Co. is known for. Adorned with luxurious gold stripes inspired by the iconic New York City skyline, the choice of gold pays homage to Tiffany’s Art Deco heritage. The gold fresco design can also be found on the paravents of the store windows, which serve as a perfect complement to the silver hammered façade of the store. These paravents introduce an exceptional balance of light and texture, emphasizing the opulence that Tiffany & Co. embodies.

Illuminating the space, hand-cut sapphire blue crystal chandeliers are positioned atop the glass displays of Tiffany & Co.’s iconic collections and diamond designs. Visitors will be delighted to explore the worlds of Tiffany High Jewelry, Love and Engagement, Icons and Home & Accessories. Within the store, visitors will also discover a unique blend of luxury and artistry. Tiffany-branded artworks recreated from vintage advertisements using Computer Generated Imagery (CGI) are showcased throughout the store, featuring the Love and Engagement range. The artworks are set against a jacquard fabric backdrop designed by Peter Marino and made by Rubelli, seamlessly emphasizing the brilliance of the diamonds and enchanting blue hue of the artwork.

The store includes two uniquely designed private enclaves that offer an intimate shopping experience for clients. The first private salon boasts an artwork by German artist, Caspar Jansen, resonating with the same sense of craftsmanship and sophistication that defines Tiffany’s iconic jewelry. In the neighboring private salon, clients are delighted by a soft orchid mural that spans across the entirety of the space using a graphic created by acclaimed photographer Jason Schmidt. It’s a harmonious fusion of art and luxury, creating an immersive experience for visitors.

Tiffany & Co.’s new presence in The Exchange, TRX, reaffirms the House’s commitment to delivering exceptional luxury experiences and strengthens its connection with loyal Malaysian clients.

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