ASICS is back with something new and they’re thrilled to announce their next shoe, the GEL-QUANTUM 360™ VII!
A tool for the quest of innovation, the GEL-QUANTUM 360™ VII is more than just a pair of shoes. In order to chart the future of footwear design, ASICS has seized this chance to reconfigure some of the brand’s most cutting-edge technology, all the while developing a fashion-focused style and a versatile wardrobe essential.
In order to identify ways to expand the usage of GEL™ technology in a way that would be beneficial for both performance and everyday life, ASICS SportStyle (SPS) and the ASICS Institute of Sport Science (ISS) have collaborated. The objective was of the design is not just for performance – but for everyday lifestyle. Looking at shape, dexterity and shock absorption, the challenge was to create a sleek and stylish silhouette, that maximizes comfort and wearability.
The definitive sole is a result of new Scutoid GEL™ technology, debut from ASICS SPS. Inspired by the nature of the human cell, the exaggerated shapes and surface area allows for better shock absorption due to its deformative properties. This, in addition with ASICS FF BLAST™cushioning creates more comfort for the wearer – as shock is dispersed more efficiently around the mass of the sole.
The streamlined and futuristic style on the upper is digitally constructed via 3D printing, giving a sense of dynamism and flow. Its subtle, yet it speaks to the sense of modernity key to the SportStyle aesthetic.
The launch date of the GEL-QUANTUM 360™ VII in Men’s and Women’s colour-ways started on the 15th of June 2022.
The GEL-QUANTUM 360™ VII retails at RM599 and is available at ASICS Official Stores and on ASICS.COM.
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