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Sophie’s got business in fashion

by Lainey
January 12, 2012
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We heard fashionistas say, “Finally, finally, finally!” when Sophie Paris officially launched their business and at the same time, opened the doors to their flagship store here in Malaysia yesterday. The brand is actually a multi-level marketing firm which already has a very strong presence in Indonesia, Morocco, Vietnam, and the Philippines.

During their launch yesterday, Sophie Paris founder Bruno Hasson himself was present to officiate the launch. When asked, he enthusiastically said, “In Malaysia, women are fashion-conscious and it’s continuously picking up. So we think Sophie Paris will do well here.”

“Today, we are only introducing our Sophie Paris bags but we actually have eight brands under our company including makeup, clothes, and jewellery. All of which we hope to bring in soon. We released a new catalogue every 40 days and we sell about 75,000 products a day.”

And we have to agree, that with extreme dedication and “passion for fashion” from the brand’s seven designers, the brand really does have a wide array of gorgeous bags and purses. In fact, some were displayed and brandished by models that graced the event with their presence yesterday.

Think, French-inspired fashion and styles but at affordable Malaysian prices. It took a lot of willpower to not want to shop!

Watch this video from the Sophie Paris team in Indonesia:

YouTube video

Sophie Paris is the only company that has combined fashion and business uniquely because one can not only shop for things, but also earn additional income by simply loving fashion (with its main focus on women’s fashion). With no competitors in the market, the company hopes to garner a revenue of RM15 million in its first year of business in Malaysia.

Go here to see more pictures from Sophie Paris Malaysia’s launch event yesterday.

For more information visit their website or their Facebook page.

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