Not too long ago, we reported that L’Oréal will be teaming up with Balmain for a collection of 12 luxury-meets-street lipsticks. And now, the campaign imagery of the most anticipated collaboration of the quarter is here and it is STUNNING.
The campaign imagery features 12 women of all different origins and backgrounds shot in front of a stunning backdrop of a Paris rooftop at dawn. The campaign is meant to evoke a message of “beauty in diversity and female empowerment” according to statement by the brands.
https://www.instagram.com/p/BYD8eUFhpwA/?taken-by=lorealmakeup
“L’Oréal Paris and Balmain share the same strong vision of femininity and the same goal, to empower women and offer them diverse ways to express themselves,” Rousteing told WWD. “With this collaboration, I’m thrilled to make this idea tangible for every woman around the world.”
This is the first foray into beauty for Rousteing, who has previously launched a children’s line and a collaboration with H&M, and has been a champion for diversity in the fashion industry.
https://www.instagram.com/p/BYF2EzyBKOv/?taken-by=lorealmakeup
“Diversity is my role. I love expressing my world and my world is all about diversity. I love representing all the cultures that I can with my fashion. This for me is the most important thing.” continued Rousteing.
The Color Riche lipsticks are already a cult classic (one is sold every three seconds) and the L’Oréal Paris x Balmain collection will come in three couture packs: Rock, Couture and Glamazone, and will be available in 12 metallic matte shades designed for every complexion
Still no news of the L’Oréal Paris x Balmain lipstick collection hitting Malaysian shores, but you can bet that we’re hopeful as hell.
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