There are three key words to describe the Ferragamo and I, Salvatore Ferragamo’s Autumn/Winter 2017-2018 advertising campaign – energetic, spontaneous, colourful and engaging.
The fresh, dynamic campaign captures your emotions and draws you into a “love affair” with Ferragamo products that had never end, focusing on shoes and bags and celebrating the elegance and expertise that are hallmarks of the Ferragamo brand. Swiss photographer, Walter Pfeiffer, shot the campaign and is known for leaving a mark on the world of photography from the 1970s to today.
Pfeiffer has created a bold new narrative for Ferragamo, infusing the products and objects with life in a continuous discourse of colour and perspective, playing with irony and dynamic motion to make Ferragamo products and the fashion brand’s icons alive.
This marks a completely new creative and photographic style for the Florentine brand, confirming its decision a few seasons ago to use a language suited to all modern digital and traditional communication platforms. The stars of the new campaign are supermodels Xiao Wen Ju, Aymeline Valade and Kit Butler.
With the #FerragamoandI hashtag, customers are put centre stage in a new conversation between the brand, its products and their perception of them, with just the right amount of spectacle and engagement.
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