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Home Food & Drink

Hennessy Celebrates A Bold New Design Statement By Marc Newson

by Nadee Mode
June 22, 2017
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Hennessy is proud to reveal Hennessy X.O 2017 Limited Edition by Marc Newson. In the hands of the world-renowned designer — a dynamic, streamlined variation on the decanter’s iconic shape breaks with conventions and propels Hennessy X.O toward exciting new horizons.

As distinctive as a work of modern architecture, the design amplifies the blend inside, unchanged since 1870, while placing Hennessy X.O on a modern aesthetic frontier, which gives the signature Hennessy X.O decanter a wholly unexpected twist.

Once Marc Newson had pared the bottle’s shape to its purest form, the designer chose to reprise its traditional decorative motifs – grapes and leaves – in a corrugated relief. These striations are perhaps the most daring design elements ever incorporated on the iconic Hennessy X.O decanter.

To dramatize the fusion between the blend and the glass, the talented designer crafted a clear transparent gift box in injected plastic, requiring cutting edge manufacturing. The outer packaging’s design perfectly conveys Hennessy X.O’s forward-looking spirit, yet its apparently simplicity belies the technical challenge it presented.

Its clear, ergonomic shape is molded in a complex plastic more typically used for perfume bottles, and marks the first time this kind of plastic has been scaled up and transposed to the world of spirits.

The Hennessy X.O 2017 limited edition retails for approximately RM1,080 nett inclusive of GST at selected participating outlets as of July 2017.

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