Malaysia’s most anticipated fashion event, the Mercedes-Benz STYLO Asia Fashion Festival, will celebrate its 10th year anniversary from 2nd to 6th May 2017, with five nights of entertaining fashion shows and extravagant after-parties that the exlcusive company is renowned for.
Conceived as a lifestyle occasion that should not be missed, this year’s celebration will see it being held at Kuala Lumpur’s newest mall, KL Getaway Mall, Bangsar South.
This year, STYLO will channel the 50 shades of Red-themed nights of glamorous fashion entertainment, paying homage to classic icons of fashion, TV and movies past and present.
On top of that, STYLO is expanding its regional footprint to China through its latest endevour, Fashion Gateway Through China. It aims to create fashion trade opportunities by merging local designs with Chinese garments from Yiwu, Zheijiang, known as the world’s wholesale fashion and merchandise capital.
Well that’s good news, as STYLO China will enable Malaysian and ASEAN designers to access Chinese investors through technology and physical showrooms, while presenting the perfect opportunity to capture the global purchasing power of Russians and Middle Easterners in the heart of international wholesale merchandise trading.
Here’s what you can expect at STYLO 2017:
This year’s fashion festival opens on 2nd May 2017 with Fashion Oscars’ My Fair Lady, celebrating a night of glitz and glamour to honour the designers and their muses. On day 2, Neutrogena will debut Happy Skin 24/7, featuring colourful, creative silhouettes from celebrated local designers, Kittie Yiyi and Hazzer Wan Lee.
Day 3 offers a glimpse into the dark side of fashion with a horror-themed night filled wih sultry, goth looks in STYLO, The Fashion Slayer. Meanwhile, Day 4 presents the dapper Mafioso styles of men’s fashion, inspired by the hit movie, The Godfather. Lastly, STYLO culminates on Day 5 with Scarlett Masquerade Ball presenting Beauty & The Beast inspired silhouettes.
Catch you at KL Gateway soon!
