Zalora hosted it’s stunning #ZALORAYA2017 presentation last week, a showcase of 16 brands on 6th April, at Glamhall, Mercu Mustapha Kamal.
#ZALORAYA2017 hosted exclusive collections by ready to wear apparel brands such as Kree, Pikat KL, Calacara, Mermaid Luxe, Kami Idea, Minaz, FZK, Lubna, Petra; hijab brands Ilham Echenta, Naelofar and Mumu; and designer collaborations with LYNDARAHIM, Syomirizwa Gupta, Tsyahmi and Tom Abang Saufi.
Designer collaborations stole the show, with Syomirizwa Gupta’s journey through time, presented in a vintage Côte d’Azur and Resort wear inspired collection of fuss-free silhouettes. Tom Abang Saufi sets the festive energy with her debut on Zalora, via signature sarong combinations coupled with wrap tops, and swinging capes in vibrant Batik-inspired digital prints.
Giulio Xiloyannis, Managing Director at Zalora said, “ZALORAYA, our anchor campaign over the Eid season, has brought immense success by engaging local designer brands in fruitful collaborations.
In Malaysia, we work with a roster of established designer names, as well as up-and-coming brands – providing a platform to enter the Ready to Wear markets of Singapore, Brunei and Malaysia. It truly is an exciting time for Zalora, for our customers and for our loyal designer base.”
Supported with hair by Miko Galére, and make up by Qristina Lim Academy, the presentation previewed trends for the upcoming Raya season – from fashion to beauty.
Shop #ZALORAYA2017 online at Zalora.
