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Home Makeup

Banish Brow Drama: Benefit Introduces Magical Benefit Brow Collection

by Emma Mallaburn
May 23, 2016
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Since Jean and Jane Ford opened their first boutique in San Francisco back in 1976, they have been transforming brows and solving brow dilemmas. They haven’t stopped since then because Benefit is now the world’s leading brow authority and with 1800 Browbar that resides in 49 countries, women all around the world now have beautiful eyebrows!

It took three years to come up with their amazing line of brow products, which consists of a whopping 9 items, all for your brow and to make them look even more fabulous than they are! Check them out:

Left to right:

  1. ka-Brow (RM110*) – Define and sculpt your eyebrows with this cream-gel brow tool that comes with a brush and 6 easy to choose shades. Completely buildable from natural to dramatic!
  2. high brow & high brow glow (RM100*) – Make your eyebrows pop with these high brow and high brow glow that will instantly highlight arches when applied. Not only will your eyes look brighter but you’ll look younger too!
  3. ready, set, BROW! (RM110*) – Get your brows to hold in place with this 24-hour staying power brow gel. With custom-molded wands, this products will shape and set your eyebrows leaving you looking more fabulous than ever!
  4. precisely, my brow pencil (RM110*) – Looking for 12-hour-wear waterproof brow product? This one will do it! Fill in the blanks of your brows with the ultra-fine pencil and enjoy natural-looking and hair-like strokes. Say goodbye to shapeless and undefined brows!
  5. 3D BROWtones (RM110*) – Don’t settle for the brows you have now! Make them look even more full and fabulous with the 3D BROWtones. Thanks to its custom brush comb tip, application will be mess-free and your brows will be enhanced with beautiful highlights!
  6. goof proof brow pencil (RM110*) – Do you have uneven patchy brows? Well, guess what? The goof proof brow pencil will help you fill in the blanks and leave you with natural-looking and full brows. Fuss-free application and it comes in 6 natural shades.
  7. BROWVO! conditioning primer (RM130*) – This brow primer is packed with nutrient-rich ingredients that will leave you will fuller-looking brows. You can use this baby in two ways: 1) Let it condition your brows by wearing it overnight and allowing its magic to work when you sleep. 2) Wear it under your other brow products to enhance the colour and wear-time!
  8. brow zings (RM150*) – One of their famous brow products is also included in this line with a brand new look. Don’t worry, it’s still pocket sized, it still comes with your fave tweezer, wax and powder, so you can have fabulous brows as you go about your day.
  9. gimme brow (RM110*) – Award-winning and many women’s favourites, the gimme brow is a volumizing fiber gel that now comes in 3 different shades! So, every woman can now have fuller-looking brows without worrying if the shade matches her or not!

What we love most about this awesome brow collection by Benefit is that throughout the range, you’re one shade all the same. So, you no longer have to worry about figuring out which colour you are for every product!

The Magical Benefit Brow Collection will be available in all Benefit boutiques from June 2016 onwards!

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